Most people think that you need a Flashy Website to get your customers attention and get them to hit the ‘Add To Cart’ button. This is one of the misconceptions of website design.
Many companies make allot of money overselling their services and make your website that is very slick and may win a design competition.
The best webpage design is one that naturally shifts your attention to the content and the navigation of your site.
Your customer should see the product or services you provide, specific information about those products or services, clear and accurate photographs of your products, pricing, ordering and contact information.
Look at some of the most successful website's, eBay, Amazon, and the most simplistic Google. They all have the very simple design, logo on the top and navigation on theft side or the top under the logo. No Flash/Animation crazy load screens.
No complicated navigation with interactive buttons. Granted these website's try to sell 100's of products, so they have allotted of content on the front page. Maybe more that you will need on your site.
Your website should have some graphical elements, pictures, animation, flash, but not too much. Just enough to look visually impressive and highlight your products and services. .