Keywords and Keyphrases are the words that a web surfer, a potential customer, types into a search engine to find a particular product or service. So using relevant keywords in your website is imperative if you want these people to find your business and in developing a successful internet site.
This can be a little trickier than it sounds because of the huge number of website’s that are out there. These are the people that you will be competing against for customers. Using general keyword to describe your products will result in your site competing with literally millions of other website selling the same products.
Some of these companies may be big superstores with unlimited resources to make them prominent in search engine results and almost impossible to compete against unless you use the correct strategies.
Let we give you an example of what I am talking about; let’s say that you are going to sell custom made shoes on your website. Well, if you only use the keyword “Shoes” in your site no one will find you! Why do we say that, well we just typed in the keyword “Shoes” in Google and there are 307,000 web page’s that contain the word “Shoes.” And the first three pages of search results are HUGE stores that sell shoes. Companies like Amazon Apparel, Zappos, Nordstrom, and Walmart. You would never be able to compete if you concentrated only on this keyword.
Don’t get discouraged, what if we try “Custom Made Shoes,” there are still many web page’s on the list but we have removed some of the big players. And if you go through the first three pages you may notice that some of them are not sites that sell shoes.
Now we are getting somewhere!
What if we try “Affordable Custom Made Shoes,” now we have narrowed the list a little more. And notice that most of the big players are gone, and some of the results are kind of obscure sites and maps and information about custom made shoes.
Now we’re talking! Now that you have got the idea try to think of a few other ways we can find YOU a niche and type that into your favorite search engine.