“Design Thinking” in Harvard Business Review (Tim Brown)

Posted by: Man Health  :  Category: Acne, Chronic Pain, Dental Care, Flu, Heart Disease, News, Pregnancy and Childbirth, Sexual Health

Cross-post from Design Research for Health: Mongolia: Saw this over at Jocelyn Wyatt’s blog:

IDEO’s CEO, Tim Brown, wrote an article for June’s Harvard Business Review. This is a great introduction to design thinking.

If this link doesn’t work, go to the HBR website and look for the “Design Thinking” link.  Currently it is accessible as free content.Brown does a great job of showing how thinking in design terms has value beyond products.  Services, processes, systems, experience, strategy can all benefit from design thinking.  And even with products, it’s not just about defining requirements in the late stages of the game, it’s about innovation: 

Read more...

Tags: , , , , ,